Faber-Castell YAA 2026
Canvas of Dreams:
YAA 2026
Elevating the Young Artist Award to Malaysia's premier ESG-driven student platform. Targeting 180,000 submissions and fostering a sustainable, innovative future.
Core Objectives
-
1
Scale Participation: Expand reach through virtual recruitment and on-ground activations.
-
2
Embed ESG Values: Integrate "Responsible, Creator, Change-Maker" themes into every touchpoint.
-
3
Hybrid Innovation: Seamlessly blend virtual submissions with physical live audits.
A Legacy of Growth
From its humble beginnings to a record-breaking national phenomenon. The Young Artist Award has seen exponential growth, driven by strategic partnerships and relevant themes. The 2026 target represents a 19% increase over the previous milestone.
Submission Trajectory (2021 - 2026)
Source: YAA Journey & Targets Data
Milestone 2023
"Largest Young Artist Colouring Contest"
Recognized by the Malaysia Book of Records. Established YAA as a prestigious national event.
Expansion Strategy
International & On-Ground Reach
Recent years saw a +117% increase in on-ground activities and a +19% expansion into international schools.
2026 Theme Direction
"Inspire a Sustainable, Innovative Future"
The 2026 Competition Funnel
A rigorous three-stage process designed to filter the best talent while maintaining high engagement. Starting with broad accessibility and narrowing down to elite creativity.
Round 1: Mass Recruitment
March - May 2026
Open to all students (Categories A, B, C). Virtual submission via Google Form/Drive to maximize reach.
Format: VirtualRound 2: Semi-Finals
June - July 2026
Top 80 participants per category. Involves a "Live Audit" via Zoom and courier of physical artwork for verification.
KPI: 240 Semi-FinalistsRound 3: The Finale
August - September 2026
Top 30 Finalists per category. Includes Field Trip workshops and the Grand Award Ceremony.
Elite Top 902026 Execution Calendar
A tight 7-month schedule ensuring momentum from the school reopening season through to the National Day period.
Resource Allocation (Est.)
Strategic investment focusing on student rewards (Prizes) and engagement experiences (Workshop/Finale), totaling approx. RM 162,000.
Faber-Castell YAA 2026
Canvas of Dreams:
YAA 2026
Elevating the Young Artist Award to Malaysia's premier ESG-driven student platform. Targeting 180,000 submissions and fostering a sustainable, innovative future.
Core Objectives
-
1
Scale Participation: Expand reach through virtual recruitment and on-ground activations.
-
2
Embed ESG Values: Integrate "Responsible, Creator, Change-Maker" themes into every touchpoint.
-
3
Hybrid Innovation: Seamlessly blend virtual submissions with physical live audits.
A Legacy of Growth
From its humble beginnings to a record-breaking national phenomenon. The Young Artist Award has seen exponential growth, driven by strategic partnerships and relevant themes. The 2026 target represents a 19% increase over the previous milestone.
Submission Trajectory (2021 - 2026)
Source: YAA Journey & Targets Data
Milestone 2023
"Largest Young Artist Colouring Contest"
Recognized by the Malaysia Book of Records. Established YAA as a prestigious national event.
Expansion Strategy
International & On-Ground Reach
Recent years saw a +117% increase in on-ground activities and a +19% expansion into international schools.
2026 Theme Direction
"Inspire a Sustainable, Innovative Future"
The 2026 Competition Funnel
A rigorous three-stage process designed to filter the best talent while maintaining high engagement. Starting with broad accessibility and narrowing down to elite creativity.
Round 1: Mass Recruitment
March - May 2026
Open to all students (Categories A, B, C). Virtual submission via Google Form/Drive to maximize reach.
Format: VirtualRound 2: Semi-Finals
June - July 2026
Top 80 participants per category. Involves a "Live Audit" via Zoom and courier of physical artwork for verification.
KPI: 240 Semi-FinalistsRound 3: The Finale
August - September 2026
Top 30 Finalists per category. Includes Field Trip workshops and the Grand Award Ceremony.
Elite Top 902026 Execution Calendar
A tight 7-month schedule ensuring momentum from the school reopening season through to the National Day period.
Resource Allocation (Est.)
Strategic investment focusing on student rewards (Prizes) and engagement experiences (Workshop/Finale), totaling approx. RM 162,000.